Texworld Apparel Sourcing Paris used 10times customized marketing campaigns
to attract exhibitors and visitors from multiple geographies, enhance the visibility of their event, and increase the number of pre-event registrations.
#3,752,586
#71,635
#6,129
#1,028
Company
Messe Frankfurt France
Event Name
Texworld Apparel Sourcing Paris
Edition
59th
Industry
Apparel & Clothing
Venue
Paris Le Bourget Exhibition Center
THEIR STORY
Texworld Apparel Sourcing Paris is a premier event that takes place twice a year at the Paris Le Bourget Exhibition Centre. This event is a significant gathering for the fashion industry, attracting over 800 exhibitors and approximately 5,000 professional buyers from around the globe. It serves as a vital sourcing platform, showcasing a diverse range of products that cater to various needs, from basic apparel to high-end luxury fashion.
THEIR GOAL
The key goal of Texworld Apparel Sourcing Paris was to establish new benchmarks for international audience traffic through innovative marketing channels.
With 10times, the largest event promotion platform in the world, the right kind of branding & reach was delivered to attract a more international audience.
THE PLAN TO MEET GOALS
Networking, promotion, and branding are the drivers of any successful event. As the world's largest event discovery network, 10times provides the ideal platform to fuel your desired growth and ensure a thriving event experience.
10times followed a strategic planning module to achieve target results, generate global buzz, and develop handpicked right audiences. Campaigns were strategically planned across multiple channels in order to attract the right audience.
HOW WE DID IT?
To ensure the success of an event, our team of specialized campaign experts at 10times employ various tools and techniques once the campaign goes live with us.
Geo-Targeted Campaigns - We run multi-channeled campaigns targeting visitors at a global level.
Enhanced Event Visibility - We increase the visibility of an event on our platform and help visitors find the events easily with digital event listings.
Banner Promotion - Event banners are listed under various categories on our platform, which helps in attracting potential attendees' attention.
Designs - 10times is a world's largest event discovery platform for marketing events around the globe.
To attract users to our multi-channel campaigns, our team of experts develops unique designs.
Content - Each piece of content is reviewed by the team and reframed whenever necessary. To maximize reach, various marketing techniques are applied.
THE RESULTS
Event registration numbers scaled exponentially with 10times customized marketing campaigns.
Texworld Apparel Sourcing Paris campaign exceeded expectations and surpassed benchmarks, delivering the following:
Reach :
3,752,586
Pageviews:
71,635
Registrations:
1,028
Social Impressions:
6,129
