FinTech Summit Africa used 10times customized marketing campaigns
to attract exhibitors and visitors from multiple geographies, enhance the visibility of their event, and increase the number of pre-event registrations.
#294,193
#2,049
#304
#172
Company
FinTech Summit Africa
Event Name
FinTech Summit Africa
Edition
6th
Industry
IT & Technology
Venue
NH Hotel Sandton
THEIR STORY
The FinTech Summit Africa explores the continent's transition from payments-led innovation towards a more connected and mature financial ecosystem. The theme highlights the infrastructure, partnerships and responsible innovation required to scale fintech across Africa, including interoperable cross-border payments, open finance, digital identity, AI-powered financial services, embedded finance, alternative credit and digital assets.
THEIR GOAL
The key goal of FinTech Summit Africa was to establish new benchmarks for international audience traffic through innovative marketing channels.
With 10times, the largest event promotion platform in the world, the right kind of branding & reach was delivered to attract a more international audience.
THE PLAN TO MEET GOALS
Networking, promotion, and branding are the drivers of any successful event. As the world's largest event discovery network, 10times provides the ideal platform to fuel your desired growth and ensure a thriving event experience.
10times followed a strategic planning module to achieve target results, generate global buzz, and develop handpicked right audiences. Campaigns were strategically planned across multiple channels in order to attract the right audience.
HOW WE DID IT?
To ensure the success of an event, our team of specialized campaign experts at 10times employ various tools and techniques once the campaign goes live with us.
Geo-Targeted Campaigns - We run multi-channeled campaigns targeting visitors at a global level.
Enhanced Event Visibility - We increase the visibility of an event on our platform and help visitors find the events easily with digital event listings.
Banner Promotion - Event banners are listed under various categories on our platform, which helps in attracting potential attendees' attention.
Designs - 10times is a world's largest event discovery platform for marketing events around the globe.
To attract users to our multi-channel campaigns, our team of experts develops unique designs.
Content - Each piece of content is reviewed by the team and reframed whenever necessary. To maximize reach, various marketing techniques are applied.
THE RESULTS
Event registration numbers scaled exponentially with 10times customized marketing campaigns.
FinTech Summit Africa campaign exceeded expectations and surpassed benchmarks, delivering the following:
Reach :
294,193
Pageviews:
2,049
Registrations:
172
Social Impressions:
304
