AFROZUM Fair used 10times customized marketing campaigns
to attract exhibitors and visitors from multiple geographies, enhance the visibility of their event, and increase the number of pre-event registrations.
#2,369,353
#49,659
#2,374
#513
Company
BIFAS FAIR
Event Name
AFROZUM Fair
Edition
9th
Industry
Industrial Engineering
Venue
Gallagher Convention Centre, Johannesburg, South Africa
THEIR STORY
The AFROZUM Fair is a prominent trade event dedicated to the furniture, mattress accessories, supply industry, and related technologies. This fair is strategically positioned in Johannesburg, South Africa, serving as a vital hub for companies eager to engage in global trade. The event not only focuses on the African markets but also opens avenues for exhibitors and visitors to connect with potential markets in Europe, the Middle East, and Asia.
THEIR GOAL
The key goal of AFROZUM Fair was to establish new benchmarks for international audience traffic through innovative marketing channels.
With 10times, the largest event promotion platform in the world, the right kind of branding & reach was delivered to attract a more international audience.
THE PLAN TO MEET GOALS
Networking, promotion, and branding are the drivers of any successful event. As the world's largest event discovery network, 10times provides the ideal platform to fuel your desired growth and ensure a thriving event experience.
10times followed a strategic planning module to achieve target results, generate global buzz, and develop handpicked right audiences. Campaigns were strategically planned across multiple channels in order to attract the right audience.
HOW WE DID IT?
To ensure the success of an event, our team of specialized campaign experts at 10times employ various tools and techniques once the campaign goes live with us.
Geo-Targeted Campaigns - We run multi-channeled campaigns targeting visitors at a global level.
Enhanced Event Visibility - We increase the visibility of an event on our platform and help visitors find the events easily with digital event listings.
Banner Promotion - Event banners are listed under various categories on our platform, which helps in attracting potential attendees' attention.
Designs - 10times is a world's largest event discovery platform for marketing events around the globe.
To attract users to our multi-channel campaigns, our team of experts develops unique designs.
Content - Each piece of content is reviewed by the team and reframed whenever necessary. To maximize reach, various marketing techniques are applied.
THE RESULTS
Event registration numbers scaled exponentially with 10times customized marketing campaigns.
AFROZUM Fair campaign exceeded expectations and surpassed benchmarks, delivering the following:
Reach :
2,369,353
Pageviews:
49,659
Registrations:
513
Social Impressions:
2,374
