The international fair of daily consumer goods utilised 10times' comprehensive marketing campaign to identify the full potential of the event.
# 7,96,472
# 25,361
# 20,716
# 557
Company
Yiwu China Commodity City Exhibition Co., Ltd.
Event name
China Yiwu International Commodities Fair
Edition
24th
Industry
Apparel & Clothing
Electric & Electronics
Venue
Yiwu International Expo Center, Jinhua, China
THEIR STORY
China Yiwu International Commodities Fair exhibits a wide range of consumer goods which are essential in the respective day to day life. The main objective of this show is to bring rapid growth to the companies who are exhibiting their range in this show. This event serves as a perfect platform for the Chinese as well as other foreign companies to widen the marketing networks and build new contacts with a huge number of the audience coming from different parts of the world. China Yiwu International Commodities Fair will bring in the participation of the manufacturers, exporters and decision-makers who will interact with the attendees and get into business dealings with them. This event is the perfect place where the attendees can know about the various innovations made in the sector.
THEIR GOAL
THE PLAN TO MEET GOAL
As the aspirations were high, we aimed at making a comprehensive marketing plan for the event that covers all the important aspects.
HOW WE DID IT?
The main reason why 10times finds its place in the choice-list of event professionals is its
community. Event industry had never seen a community so comprehensive and so beautifully
curated. This event ecosystem is what we're proud of and we use it for the client to make their
lives 10times eventful. To make full use of our massive B-2-B traffic, we promoted the event by
placing its ad on the homepage. We further utilised our brand power and placed the organiser
logo on the homepage.
Strategised Marketing-
Event marketing has in itself evolved into a niche sector. To make the event marketing
effective, we strategised it with a multi-channel marketing approach. Moreover, these channels
were well defined. We utilised our insightful event data in order to scale up the visibility of
the event. Accordingly, promotions were carried out targeting the country, city and the industry
of the event.
A team you can trust on-
We focus on human connections. After all, we believe in connecting opportunities. Identifying
the need for this human support, we assigned a dedicated campaign team to our client. This team
was given the task of accompanying our client throughout the journey of this campaign
Tech Support-
As events are getting tech-driven these days, we kept our client updated with the latest trend.
So they were provided with the latest, one-of-its-kind event software solution- oDASH. With it,
they could easily manage content, design, analytics, feedback etc of event app/website/listing
on 10times.com, all in one go and in real-time.
THE RESULTS
With such a well-planned
marketing strategy, results were as good as we expected them to be-
Impressions -
7,96,472
Email Reach -
25,361
Social Media -
20,716
Registration -
557
We are very fortunate that we can find 10times,
an online promotion service provider for online exhibitions, which will greatly help and benefit us
from the exhibition. We look forward to further cooperation.
