Success Story

The international fair of daily consumer goods utilised 10times' comprehensive marketing campaign to identify the full potential of the event.


Impressions

# 7,96,472

Email Reach

# 25,361

Social Impressions

# 20,716

Event Registrations

# 557


Company

Yiwu China Commodity City Exhibition Co., Ltd.

Event name

China Yiwu International Commodities Fair

Edition

24th

Industry

Apparel & Clothing

Electric & Electronics

Venue

Yiwu International Expo Center, Jinhua, China

THEIR STORY

"China Yiwu International Commodities Fair"- The International Fair of Daily Consumer Goods

China Yiwu International Commodities Fair exhibits a wide range of consumer goods which are essential in the respective day to day life. The main objective of this show is to bring rapid growth to the companies who are exhibiting their range in this show. This event serves as a perfect platform for the Chinese as well as other foreign companies to widen the marketing networks and build new contacts with a huge number of the audience coming from different parts of the world. China Yiwu International Commodities Fair will bring in the participation of the manufacturers, exporters and decision-makers who will interact with the attendees and get into business dealings with them. This event is the perfect place where the attendees can know about the various innovations made in the sector.

THEIR GOAL

As the event was going for its 24th edition, it needed marketing that can utilise the event's long term legacy in order to create an impact.

THE PLAN TO MEET GOAL

In order to cover all the important aspects, we decided to market the event under platinum marketing package.

As the aspirations were high, we aimed at making a comprehensive marketing plan for the event that covers all the important aspects.

HOW WE DID IT?

10times BackUp

The main reason why 10times finds its place in the choice-list of event professionals is its community. Event industry had never seen a community so comprehensive and so beautifully curated. This event ecosystem is what we're proud of and we use it for the client to make their lives 10times eventful. To make full use of our massive B-2-B traffic, we promoted the event by placing its ad on the homepage. We further utilised our brand power and placed the organiser logo on the homepage.

Strategised Marketing- Event marketing has in itself evolved into a niche sector. To make the event marketing effective, we strategised it with a multi-channel marketing approach. Moreover, these channels were well defined. We utilised our insightful event data in order to scale up the visibility of the event. Accordingly, promotions were carried out targeting the country, city and the industry of the event.

A team you can trust on- We focus on human connections. After all, we believe in connecting opportunities. Identifying the need for this human support, we assigned a dedicated campaign team to our client. This team was given the task of accompanying our client throughout the journey of this campaign

Tech Support- As events are getting tech-driven these days, we kept our client updated with the latest trend. So they were provided with the latest, one-of-its-kind event software solution- oDASH. With it, they could easily manage content, design, analytics, feedback etc of event app/website/listing on 10times.com, all in one go and in real-time.

THE RESULTS

The event registrations numbers scaled rapidly

With such a well-planned marketing strategy, results were as good as we expected them to be-

Impressions - 7,96,472
Email Reach - 25,361
Social Media - 20,716
Registration - 557

- Client Testimonial -

We are very fortunate that we can find 10times, an online promotion service provider for online exhibitions, which will greatly help and benefit us from the exhibition. We look forward to further cooperation.

st

William
Marketing Manager
China Yiwu International Commodities Fair