PharmaTech Expo & LabTech Expo 2026 used 10times customized marketing campaigns
to attract exhibitors and visitors from multiple geographies, enhance the visibility of their event, and increase the number of pre-event registrations.
#995,393
#5,480
#1,825
#7
Company
10times
Event Name
PharmaTech Expo & LabTech Expo 2026
Edition
22nd
Industry
Pharma & Lab Technology
Venue
Parade Ground, Sector-17, Chandigarh, India
THEIR STORY
Held annually at Parade Ground, Sector-17, Chandigarh, PharmaTech Expo & LabTech Expo serves as a major business and networking platform for the pharmaceutical and laboratory technology industries. The event attracts pharma machinery manufacturers, lab equipment suppliers, packaging solution providers, nutraceutical companies, and key procurement professionals from across India and beyond.
THEIR GOAL
The key goal of PharmaTech Expo & LabTech Expo 2026 was to surpass registration targets by attracting qualified pharma and lab industry professionals through strategic, multi-channel digital marketing campaigns.
With 10times, the largest event promotion platform in the world, the right kind of branding & reach was delivered to attract a highly targeted audience of decision-makers and industry professionals from the pharma and lab technology sectors.
THE PLAN TO MEET GOALS
Networking, promotion, and branding are the drivers of any successful event. As the world's largest event discovery network, 10times provides the ideal platform to fuel your desired growth and ensure a thriving event experience.
10times executed a strategic visitor drive campaign running from 5th February to 11th April 2026, combining email outreach, web and social media promotion, and targeted telecalling to generate maximum qualified registrations and brand visibility for the event.
HOW WE DID IT?
To ensure the success of an event, our team of specialized campaign experts at 10times employ various tools and techniques once the campaign goes live with us.
Email Campaign - Promotion emails, reminder sequences, mass messages, and banner ads were deployed across 4 rounds to a targeted database of pharma and lab industry leads.
Web & Social Media - Event was promoted across LinkedIn, Facebook, and Twitter, along with newsletter distribution and event banner placements on the 10times platform across Country, Industry, Tradeshows, and City pages.
Telecalling - IVRS telecalling, personalized reminder calls, and SMS/WhatsApp outreach were conducted across 5 rounds, covering approximately 9,000 calls to total leads.
Multi-Channel Reminder Strategy - A total of 22,000+ reminder touchpoints were delivered across email (~7,500 emails), SMS/WhatsApp (~5,500 messages), and telecalling (~9,000 calls) to maximize attendance.
Visitor Quality Focus - 79.2% of registered visitors were decision-makers, with 13% at mid-level and 7.8% at executive level, ensuring highly qualified audience delivery for exhibitors.
THE RESULTS
Event registration numbers scaled exponentially with 10times customized marketing campaigns.
PharmaTech Expo & LabTech Expo 2026 campaign exceeded expectations and surpassed benchmarks, delivering the following:
Impressions :
995,393
Total Registrations:
1,825
Qualified Registrations:
1,571
Pageviews:
5,480
Stall Requests:
7
