Success Story

CCPIT partnered with 10times for their Guangrao International Rubber Tire & Auto Accessory Exhibition to
bring in global exposure for the renowned event for the latest edition in 2019.

Impressions

# 3,11,733

Email Reach

# 4,832

Social Impressions

# 5,073

Event Registrations

# 449


Company

CCPIT
China Council for the Promotion of International Trade

Event name

China Guangrao International Rubber Tire & Auto Accessory Exhibition

Edition

8th

Industry

Auto & Automotive

Industrial Engineering

Venue

International Convention and Exhibition Center, Dongying, China

THEIR STORY

China GRTAE - Event marketing strategy for China International Rubber Tire and Auto Accessory Indutry Expo

China GRTAE is the most convenient powerful and international trade platform for domestic and foreign buyers, specialized for tire, wheel, equipment and related parts since 2010. China GRTAE was certified by UFI in 2015 and awarded as "China Top Ten Brands Exhibition Projects", which is the 1st tire show in China. It was identified as the No.1 of Shandong Brand Exhibitions by Shandong Provincial Department of Commerce in 2017 and selected into the project of "One Province, One Exhibition" of China Council for the Promotion of International Trade in 2018.

THEIR GOAL

Event Marketing goal was to provide one-on-one engagement & build Brand Awareness

CCPIT Exhibitions were aiming to promote and market , provide one-on-one engagement, build brand awareness of their Event name.

10times promised to deliver the best experiences in marketing.

Being the world's largest event promotion platform with a pool of business professionals around the world with a varied industry experience which supports our clients to reach their target audience even with a niche target audience requirement.

THE PLAN TO MEET GOAL

Create an impactful event marketing plan

We tailored our approach for campaigning with strategic planning to drive visitor footfall & leads generation from the relevant industry.


Marketing plan coupled with event technology

In order to help our client, we decided to go beyond the traditional approach. To make the marketing plan effective, we coupled it with the event technology solutions that we provide.



Launching event Website

Getting event website on the floor is a nasty piece of work for most of the organisers, but with our well designed customizable templates, it was a piece of cake. The website which could have taken days, even weeks was ready within clicks.


Event Banner placement

Event banner in the face of an event. With eye-catching designs and a clear message, we made sure that it gets impactful.


Event Promotion on Social Media

We understand the value of social media presence in terms of both quality and quantity. With engaging content and vast reach, we devised a full-proof promotion strategy.

HOW WE DID IT

Event Marketing strategies developed for client


Setting up promotion timeline

Promotions are vague and hardly fruitful without a plan. We planned a long term promotion timeline to get a clear sight of the road ahead


Email Marketing for targeted results

"Reaching the inbox isn’t the goal, engaging people is !”- With the cost-efficient email marketing, we brought targeted results for our client.


Matchmaking solutions

We believe in connecting opportunities. Our handy event insights took our client to the right audience ( visitors and exhibitors).


Event marketing strategy focused on lead generation

We are impressive because we don’t just deliver impressions but ROI. With impactful event marketing campaigns, we converted our commitment into numbers.


Dedicated Event marketing campaign expert

A dedicated team of experts create strategic plans & manage your event promotions that boost your event online driving footfall. The Campaign manager is 100% dedicated to your event success.

THE RESULTS

Event Marketing: Success speaks through numbers !

This event was a success with the results that made the clients see how 10times delivered the 10x growth with the structured marketing approach:

Impressions - 3,11,733
Email Reach - 4,832
Social Media - 5,073
Registration - 449

- Client Testimonial -



Sophia Chen
Marketing Manager
CCPIT, China Council for the Promotion of International Trade