Success Story

The largest Gifts and Home fair of its kind in China, used our customized marketing campaign with event tech solutions &
Increased the visibility of their event by more than 20X , as well as achieved 14X event pre-registrations.




Impressions

# 12,85,328

Email Reach

# 59,127

Social Impressions

# 17,777

Event Registrations

# 805


Company

Reed Huabo Exhibitions (Shenzhen) Co. Ltd.

Event name

China Shenzhen International Gifts And Home Product Fair

Edition

25th

Industry

Arts & Crafts, Home & Office

Venue

Shenzhen Convention & Exhibition Center, Shenzhen, China

CLIENT's STORY

China Shenzhen International Gifts And Home Product Fair - The largest Gift and Home fair of its kind in China

Reed Huabo’s China Gifts and Home Fair is a 4-day event held in Shenzhen during the best buying seasons in April and October every year, the fair offers the widest selection of business gifts, premiums and consumer products, and attracts tens of thousands of buyers from across the country.


  • Value-added services to foster trade between buyers and suppliers
  • Supported by over 10 government delegations and industrial associations

CLIENT's GOAL

To attract more visitors & exhibitors

Reed Huabo's were aiming to tap the fast-growing Chinese market. The customized marketing & promotional efforts from the 10times team resulted in realizing their goal to attract opportunities from overseas opportunities.

10times is the world's largest event promotion platform successfully catering to the fast-paced international audience, supporting brands to reach, engage and attract business professionals with a blend of branding and multi-touch attributional marketing.

THE PLAN TO MEET GOAL

Multi- touch marketing solutions

The goal was to generate and grow new business opportunities to increase overseas participation while making the user experience smooth and quick. 10times provided the targeted approach for marketing & promotions and technology support for the events.

Our expert market insights based on the information of 40m+ event goers strengthens the event popularity among the target audience that drives intent based interest from the target audience.

HOW WE DID IT?

Measuring the right KPIs

Once the event campaign goes live on 10times , our team of specialized campaign experts utilizes different tools and techniques to measure event success.

Geo-Targeted Campaigns - Targeting visitors at a global level through our network of online visitors across 180+ countries.

Increasing visibility of event - Our platform increased the visibility of the event to reach and attract the right audience resulting in 10x growth for the client.

Personalized digital marketing - A team of experts works on the unique designs for the campaign to attract users on our multi-channel Platform.

Content optimization- 10times team reviews the content and improves it by applying marketing techniques to bring mass appeal for the events.

Web banner placement- Web banners of the events listed under various categories on 10times platform get the impressions of the event goers resulting in structured reach delivering quality leads.

Event Tech Solutions-Event Management Software and lead management, analytics helped our clients to manage the event effectively and plan better.

THE RESULTS

The event registrations numbers scaled rapidly

The event campaign exceeded expectations and succeeded in delivering measurable returns :

Impressions - 1,285,328
Email Reach - 59,127
Social Media - 17,777
Registration - 805

- Client Testimonial -



Ms. Rayna Wen
Overseas Marketing
Reed Huabo Exhibitions, Shenzhen