Success Story

The Aluminium China - Shanghai China, used our customized marketing campaign with event tech solutions &
Increased the visibility of their event by more than 4X , as well as achieved 30X event pre-registrations.




Impressions

# 1,66,900

Email Reach

# 12,794

Social Impressions

# 12,397

Event Registrations

# 351


Company

Reed Exhibitions (China) Ltd.

Event name

Aluminium China

Edition

13th

Industry

Auto & Automotive, Industrial Engineering

Venue

Shanghai New International Expo Centre(SNIEC), Shanghai, China

THEIR STORY

ALUMINIUM CHINA - Asia's Professional Aluminium and Industrial Materials

The leading trading, sourcing, networking and branding platform for the complete aluminium industry chain, bringing together outstanding industry figures, cutting edge technologies and advanced applications. Annually held in Shanghai, the event engages international aluminium community with new customized matchmaking programs linking application buyers with emerging and established demands and buyers of equipment and accessories with leading suppliers.


  • Meet the leading industry players.
  • Free face to face business match-making service.
  • International Visitor Program:- Real Benefits we offer to overseas visitors

THEIR GOAL

To tap into the target market & drive registrations

Reed Exhibitions were aiming to tap the targeted niche aluminum market. The goal was to attract more visitors & exhibitors at the global level.

10times is the world's largest event promotion platform with a pool of business professionals around the world with a varied industry experience which supports our clients to reach their target audience even with a niche target audience requirement.

THE PLAN TO MEET GOAL

Multi- touch marketing solutions

Networking, promotion, and branding are the drivers of any successful event.10times being the world's largest event discovery network is the right platform for achieving the desired growth. We tailored our approach for campaigning with strategic planning to drive visitor footfall & leads generation from the relevant industry.

A skewed local market is the major problem area that was resolved by a multi-geographical approach for promoting the event on our platform to reach and attract the right audience around the globe.

HOW WE DID IT?

Measuring the right KPIs

Once the event campaign goes live on 10times ,our team of specialized campaign experts utilizes different tools and techniques to measure event success.

Content Management - Simple, Interactive, Intuitive data always creates a strong effect. A team of experts manages content effectively making sure clients reach the target audience.

Dedicated Campaign manager - A dedicated team of experts create strategic plans & manage your event promotions that boost your event online driving footfall. The Campaign manager is 100% dedicated to your event success.
Our team works on the key metrics driving performance-based results for the success of your event.

Engagement Marketing - Our team drives engagement for your events with content optimization, meaningful interactions creating a feedback loop of the actual users to deliver quality leads that result in achieving your ROI investments.

Conversion Path - 10times is a worlds largest event discovery platform for marketing events around the globe.
Our team of event experts works on the conversion funnel which helps in understanding the event goers behaviors, nurturing and retention at each step of their journey.

Web banner placement - Web banners of the events listed under various categories on 10times platform get the impressions of the event goers resulting in structured reach delivering quality leads.

THE RESULTS

Numbers speak for exemplary growth.

This event was a success with the results that made the clients see how 10times delivered the 10x growth with the structured marketing approach :

Impressions - 1,66,900
Email Reach - 12,794
Social Media - 12,397
Registration - 351

- Client Testimonial -



Diana Wang
International Marketing Communications Officer
Reed Exhibitions (China) Ltd - Beijing