ASEANbeauty - Southeast Asia's Premier Beauty Show of Thailand used our customized marketing campaign with event tech solutions &
Increased the visibility of their event by more than 17X , as well as achieved 12X event registrations.
# 1,124,200
# 5561
# 34,302
# 761
Company
UBM(Asia) Thailand Co. Ltd
Event name
ASEANbeauty
Edition
4th
Industry
Fashion and Beauty
Venue
BITEC Bangkok Thailand
THEIR STORY
THEIR GOAL
ASEANbeauty’s goals were to create awareness about the exhibition through different marketing channels and add value to the event.
They wanted to create worldwide reach and find companies in the beauty industry interested in expanding their businesses.
THE PLAN TO MEET GOAL
ASEANbeauty consulted 10Times for targeting the right audience within the specific timeline. Our Event experts hand crafted multiple marketing strategies to achieve the targeted results. Our approach included all round event nurturing for pre , during and post event cycles.
HOW WE DID IT?
At 10Times we are committed to determine how can we best reach the audience. We focused on multiple touch points to achieve the objective. Some of the campaigns we planned to drive results are -
Geo-Targeted Campaigns - Targeting visitors at a global level.
Increasing visibility of event - Visibility of the event is increased on our
platform &
we help the visitors reach out the event digitally to attract interest.
Digitally - A team of experts work on the unique designs for the campaign to
attract users
on our multi-channel Platform.
Content - The team reviews the content and reframe it whenever required.
Applies various
marketing techniques to fetch maximum reach.
Banner Promotion - Banners of the event is listed under various categories on
our platform
which helps in catching eyeballs of potential attendees.
Visitor Networking - Visitors connected with each other before and during the event.
Share & Invite -This option works as digital word of mouth with our already registered users. They can refer the event by using our various mediums.
THE RESULTS
The
ASEANbeauty campaign exceeded expectations and surpassed benchmarks, delivering the
following:
Impressions -
1,124,200
Email Reach -
1,199,001
Social Media -
5561
Registration -
761
The result of visitors for ASEANbeauty is successful. So, thank you for your hard work with my project.
