Impressions

# 1,124,200

Email Reach

# 5561

Social Impressions

# 34,302

Event Registrations

# 761

Company

UBM(Asia) Thailand Co. Ltd

Event name

ASEANbeauty

Edition

4th

Industry

Fashion and Beauty

Venue

BITEC Bangkok Thailand

THEIR STORY

The premier international beauty trade show of Southeast Asia.

  • 100+ years old Org , Organising over 300 market-leading B2B events every year
  • One of the biggest commercial exhibition organizer throughout globe.
  • Has more than 3,700 staff
  • Operate in more than 20 countries



THEIR GOAL

To attract more visitors & exhibitors

ASEANbeauty’s goals were to create awareness about the exhibition through different marketing channels and add value to the event.
They wanted to create worldwide reach and find companies in the beauty industry interested in expanding their businesses.

THE PLAN TO MEET GOAL

Bunch of reliable marketing solutions

ASEANbeauty consulted 10Times for targeting the right audience within the specific timeline. Our Event experts hand crafted multiple marketing strategies to achieve the targeted results. Our approach included all round event nurturing for pre , during and post event cycles.

HOW WE DID IT?

Measuring the right KPIs

At 10Times we are committed to determine how can we best reach the audience. We focused on multiple touch points to achieve the objective. Some of the campaigns we planned to drive results are -

Geo-Targeted Campaigns - Targeting visitors at a global level.

Increasing visibility of event - Visibility of the event is increased on our platform & we help the visitors reach out the event digitally to attract interest.

Digitally - A team of experts work on the unique designs for the campaign to attract users on our multi-channel Platform.

Content - The team reviews the content and reframe it whenever required. Applies various marketing techniques to fetch maximum reach.

Share & Invite -This option works as digital word of mouth with our already registered users. They can refer the event by using our various mediums.

Visitor Networking -Visitors connected with each other before and during the event.

Banner Promotion - Banners of the event is listed under various categories on our platform which helps in catching eyeballs of potential attendees.

THE RESULTS

The registrations numbers scaled rapidly

The Propak China campaign exceeded expectations and surpassed benchmarks, delivering the following:

Impressions - 1,124,200
Email Reach - 1,199,001
Social Media - 5561
Registration - 761

- Client Testimonial -

“The result of visitors for ASEANbeauty is successful. So, thank you for your hard work with my project.“"

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Rata Sunakorn (Mook)
Strategic Marketing Executive
UBM Asia Ltd