Success Story

The specialised exhibition of Turkey utilised 10times event marketing strategy in order to reach out to professionals from different countries.


- Client Testimonial -

I submitted the form and want to express my thanks directly to 10times customer service and all colleagues has been very concerned, interested and respectful during all steps, even after our exhibition end. Also their approach to increase the result of services was very noteworthy. They cared and supported us completely from the beginning to the end. I strongly recommend this company and their services to all organisers. Will work together hopefully in next edition as well.
Wish you a nice week.

Impressions

# 1,23,166

Email Reach

# 6,25,658

Social Impressions

# 3,354

Event Registrations

# 315

Company

ULUSAL FAIR

Event name

PETZOO Turkey

Edition

7th

Industry

Animals & Pets

Venue

Istanbul Expo Center (Istanbul Fuar Merkezi), Bakırköy, Turkey

THEIR STORY

"International Pet Products, Materials and Accessories Suppliers Exhibition"

PETZOO Türkiye is the only international and most comprehensive specialised exhibition in its field organised in Turkey. It is here that manufacturers, importers, exporters and wholesaler companies find the opportunity to meet Petshops, Veterinarians, Market chains, Animal hospitals, Veterinary clinics, Pet Beauty and Care Centers, Pet Hotels, Zoos, Farms, Online shops, Veterinary Faculties, Municipalities, Shelters, Pet owners and Entrepreneurs and develop and increase their business.

THEIR GOAL

To enhance the reach of the event with an intent-driven marketing campaign

We aligned our event solutions with the needs of the client to make the overall campaign more effective

THE PLAN TO MEET GOAL

Strategic event marketing using event technology solution.

With and intent driven and result-oriented campaign, we were able to meet the goal in a time-bounded manner.

HOW WE DID IT?

Measuring the right KPIs

10times global presence- We are a global event discovery network of more than 150 countries. We helped our client leverage this immense potential of our platform. This was done via the strategic placement of banners on the 'Featured Events' list. All four major pages i.e., country page, industry page, city page and month page were used for banner placement to make it more intent-driven. The exhibition was marked premium on listing as well as the event detail page, which gave it added credibility.

Multi-channel marketing- Our multi-channel marketing approach helped the event buzz float through various channels. This included traditional channels such as emails, along with social media channels. To make the campaign more experiential, we focused specifically on the visitor's overall journey. Thank you emails to the registered attendees, followed by welcome mails and finally, regular reminder mailers: The campaign was engaging throughout the visitor's journey.


Industry Specific Newsletters- Being a leading brand in the event industry, our weekly e-newsletters are read by 35 lakhs active event-goers. We featured the exhibition in industry-specific weekly e-newsletters. This helped the exhibition in reaching out the professionals from the niche of animal and pet industry.

Event Technology Solutions- Our client got access to oDASH (organiser's dashboard) which is an all-in-one event management software. It helped them in gaining insights and benchmarking the performance of the campaign. The digital presence of the event was also ensured with a personalised event app, event website and listing on 10times website. The interactive interface of oDASH made it easy for our client to manage all three platforms in real-time. From lead generation and management to attendee engagement and in-depth analytical insights, this tool is what every event organiser would love to have.

Dedicated Client Servicing & Campaign reports- Our dedicated client servicing team ensured that all our services get delivered in a time-bound and effective manner. Fortnight campaigns were made available to the client. We took timely feedback from our client to keep the campaign in line with the client's needs. It is through this proper management that we achieved timely execution of the campaign.
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THE RESULTS

The event registrations numbers scaled rapidly

For the PETZOO show, There numbers sum up the effectiveness of our strategy, the efforts put by our team and our dedication for the client-

Impressions - 1,23,166
Email Reach - 6,25,658
Social Media - 3,354
Registration - 315

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