Success Story

The leading exhibition of fashion industry utilised our services to scale up their audience reach




Impressions

# 5,05,136

Email Reach

# 28,649

Social Impressions

# 21,200

Event Registrations

# 658


Company

China World International Exhibition Co. Ltd.

Event name

China International Fashion Fair

Edition

32nd

Industry

Apparel & Clothing
Fashion & Beauty

Venue

National Convention & Exhibition Center, Shanghai,China

THEIR STORY

Asia's Largest and Most Influential Professional Fashion Trade Show

As the largest and most influential professional fashion exhibition in Asia, CHIC has been one of the most superior comprehensive platforms for integrating functions like business negotiation, channel expansion, resource integration, international collaboration, market test, trend release, crossover cooperation, and capital connection, etc. It has been widely recognized as the promoter and partner of the Chinese fashion industry and market development.

THEIR GOAL

To enhance the reach of the event with a
result-oriented marketing campaign

We utilised our valuable event insights & created a strategy which covered all relevant aspects of event promotion.

THE PLAN TO MEET GOAL

Strategic event marketing campaign

Our rich event community helped in identifying the right target audience. Thus, entire campaign was focused on that right set of audience.

HOW WE DID IT?

Measuring the right KPIs

Event ad banner display- 10times event community is curated as per the industry standards. Events are well classified on the basis of country, city and industry. We utilised this segregation to make the marketing campaign more targeted. Promotions were carried out on target country, target city and target industry listing pages. This helped in making the overall campaign more result-oriented.

Content management- The CMS (content management system) of oDASH is designed on the basis of sound research by our event experts. All the changes made by the client on this CMS were updated in real-time on the event listing page, event app and the event website. Moreover, the event listing page was on 10times website which attracts huge B2B traffic, making the event more discoverable.

In-depth event insights- Our client easily tracked all the actions taken by the event page visitors. The analytics section of oDASH showed in-depth event insights which helped in framing the overall strategy. The decisions taken on the basis of these insights proved to be more rational.

Event technology- 10times easy interface helped the client in building event app/website without any technical assistance. The event-app built using oDASH was personalised for the event, thereby, ensuring 100% event branding. As the app was native, it also came up with a lot of personalised features.

Dedicated campaign team- Our dedicated campaign team framed the overall strategy on the basis of the brief given by the client. Regular feedback from the team and the required inputs from the client’s end ensured a smooth campaign.

THE RESULTS

The event registrations numbers scaled rapidly

These results clearly show the enhanced reach of the event.

Impressions - 5,05,136
Email Reach - 28,649
Social Media - 21,200
Registration - 658

- Client Testimonial -

The cooperation with 10times did bring CHIC a lot - many potential exhibitors and visitors, and industry attention also. And during the cooperation, your help, patience and regular communication played a very important role, for which I am really grateful. Looking forward to having further cooperation with 10times and with you!

st
Shan
Marketing Manager
China International Fashion Fair