Philippines' largest machinery exhibition boosted its ROI and footfall using effective event marketing campaign by 10times
Philippine Die & Mould Machineries and Equipment Exhibition
Electric & Electronics
Sirimavo Bandaranaike Memorial Exhibition Centre, Colombo, Sri Lanka
PDMEX (Phillipines Die mould, machineries and equipments exhibition), the country's Largest and Focused Machinery Exhibition caters specifically to the metalworking industry. It is also considered as the Longest caliber Metalworking Machinery Show in the Philippines. It's objective is to bring together allied organizations and industries in one platform and venue to boost the vision and strengthen the metalworking industry to become the backbone of our country's economic growth.
To achieve the goal of our client, we framed a comprehensive marketing strategy and decided to go ahead with the platinum marketing package.
THE PLAN TO MEET GOAL
HOW WE DID IT?
Our prime focus was on the ease of organiser. Thanks to our interactive event management software(oDASH) which made event management fully DIY (do it yourself) process. With simple drag & drop process to build an event website/app, real-time content management and simplified analytics- our client could easily manage seamless execution of the event.
Visibility- As one of the most visible names in the B-2-B event industry, we leveraged the power of our newsletter, event listings and social media platforms to create a buzz for the event. For more impact, we used a targeted approach. Promotion on target country listing page, target industry listing page and finally, on the target city listing page helped the event reach the right audience. As a part of the platinum package, organiser logo was provided on the homepage to give a mass scale boost to visibility.
Experiential marketing- We took the event buzz to the audience which was actually interested in the event, thereby, ensuring effective matchmaking. From the content management to the design, every aspect uniformly aimed at enhancing this experience. This helped not just in generating impression but genuine ROI for our client.
Networking- The essence of the event is in connecting opportunities and networking. Our in-depth analytics helped our client promote pre-event networking among the potential attendees. This gave a boost to the pre-event community which was genuinely interested in the event.
Tech-savvy- Technology is presumed to be sophisticated and tough to tackle. But in the current scenario, events are incomplete without event technology. Thus, we planned to make it easy for our client. Be it an event app or an event website, a few clicks and the event accessories were ready to take off.
This is how the event outshined with the platinum marketing package-
Impressions - 7,12,052
Email Reach - 64,940
Social Media - 18,479
Registration - 471
Ten times effort in superb as you have guided us all throughout. Your services helped us spread the information about PDMEX 2019.