India's premier finance gathering database utilised marketing campaign of the world's largest event discovery platform 10times to attract quality results.
Company
Programic Asia
Event name
CFO Engage Summit
Edition
4th
Industry
Business Services
Venue
The Leela Ambience Gurugram Hotel & Residences, Gurgaon, India
THEIR STORY
CFO engage summit helps you to plug in, recharge and connect with 350+ CFOs, financial controllers,finance directors and treasurers in India's premier finance gathering. This event aims for on going evolution of Treasury Management Systems, effective risk management/performance drive, high Performance Finance & Business Partnering and finally, Steering M&A from the CFO’s Seat.
THEIR GOAL
To achieve the goal of our client, we used database marketing. These two factors were crucial in making this campaign effective-
THE PLAN TO MEET GOAL
Data marketing needs to be strategic and intent-based. In order to create the impact, a 3-dimensional marketing strategy, focusing on these 3 parameters was adapted-
HOW WE DID IT?
SPAN-
Our B-2-B event community, which is the largest on the globe, enhanced the span of database marketing. The visibility of an event depends directly on its reach. The overall delivery rate for this emailer campaign was calculated upto 97%, with massive B-2-B traffic and credible database, we have successfully built an accurate model over the years. A wider span not only helped with visitor pre-registration, but it also helped our client reach a larger target audience.
DEPTH-
The span of the event database can be leveraged better when coupled with in-depth event insights. These insights help the emailer campaign realise its full potential. Much of the event’s hidden potential was discovered in 3 ways- as emailer campaign targeted the region, the industry and the professionals seeking the event. Since our e-newsletters are already popular among event professionals across the globe, our brand credibility made our emailer campaign better. To ensure the ease of access, the emailer campaign was cross-device. Accordingly, it could easily be accessed by both web and android users.
VOLUME-
The goal was to generate a significant volume of those attendees who can contribute to the event ROI. To create a funnel that enhances the conversion rate, we focused on pre-event networking. The aim was to attract quality attendees with strategic drip emailer campaigns that generated and attracted the C-Suit level decision-makers and industry influencers. The higher volume of the niche market was amplified in the final conversion supporting to achieve the targets.
I just wanted to share a quick note and let you know that you guys do a really good job. I’m glad I decided to work with you. It’s really great how you manage and execute the campaigns. Sales team is so good and active in solving the issues in very less time and briefing me about the plans and their execution. The level of dedication and hardwork is just upto the mark. I never have any problem at all.
CFO Engage Bengaluru Edition is again a big hit, we do get some good qualities leads and the feedback of the attendees who came from your platform is very positive and hopefully we will retain them for our upcoming editions.
I would suggest one thing to do is 1 social media blast about your client's event, this will help you to create a buzz about your clients and further from their connections as sharing and re sharing will surely work effectively.
All is going very well and we are happy to continue the agreement for our upcoming events i.e Emerging HR and CFO Engage 2.0
Thanks client servicing 10times team
Keep doing well like this. Good luck for your future engagements. Cheers!
