"Gemstones Direct From The Source"

Commodity- We provide oDASH ( a commodity to ease the life of event profs). This allows real-time management of the event listing/website/app. oDASH is basically an organiser's dashboard from where an organiser can manage content, interaction, analytics, feedback and whatnot. It is an all-in-one event management platform. As a part of oDASH, one can easily create a white-label native app within a few clicks. Thus, our client didn't find a need to hire developers for their event app/website which helped in cost-cutting for the event. Also, 100% branding of white-label apps was an add-on for event marketing. Events these days are heavily influenced by technology, which is more of a need than a luxury. Getting onboard on new technology isn't always easy and we understand it. This is why our campaign team was available to our client in order to ensure that the client gets the most out of our services. Be it the demonstration of oDASH or the insights on event marketing, a dedicated team of campaign managers made sure that the overall campaign gets smoothly executed.

Community- We take pride in calling ourselves the world’s largest event discovery platform. With a website that generates massive traffic, our global community of B-2-B event-goers is a goldmine for event organisers. This helps us provide event promotions across the target country/city/industry listing page. This community also acts as an add-on for our event management software oDASH. From oDASH, our client could easily manage the event listing on our website. When the event got listed on the website, its visibility was significantly boosted up, helping it find its hidden potential. It was because of our rich event community that like-minded professionals interested in the event could easily interact with one other on the listing page. And the best part, this interaction could be monitored and encouraged by the client from the dashboard. Visitors are more likely to attend the event once they become part of a like-minded community. This is exactly what happened and the event got a significant boost in both footfall and the ROI. Our event community is a differentiator as it gives us in-depth event insights. Commodity when coupled with the community can do wonders and this was clear in the final results obtained.

Credibility- The success of an event is defined by the ROE (return of the event). We go beyond impressions to generate actual ROE and this makes the core of our marketing strategy where we track key metrics. This helps us to cover the real-time analytics of the user journey from impression to conversion. Our website generates massive B-2-B traffic leading to a rich event community. This community consists of the professionals who are genuinely interested in the event, like senior managers who are the real decision-makers for their companies or the mid-level and executive-level managers who act as significant influencers. Our intent-driven emailer campaign took the event buzz to the right audience. We also took care of the ease of the access as our marketing campaigns were easily and equally accessible from the web, android or IOS. To sum up our overall strategy-
COMMODITY+COMMUNITY+CREDIBILITY= CONNECTING OPPORTUNITIES