Success Story

The leaders in the field of print consumables utilised our event marketing services in order to give a boost to achieve real ROE (return of event)


Impressions

# 92,071

Email Reach

# 490

Social Impressions

# 9,161

Event Registrations

# 250


Company

ReChina Expo Inc

Event name

ReChina Asia Expo

Edition

17th

Industry

Education & Training

Venue

Shanghai World Expo Exhibition and Convention Center, Shanghai, China

THEIR STORY

"International Trade Exhibition for Printing Consumables Industry"

ReChina Asia Expo is one of the biggest trade shows in the industry of printer consumables, including printers, copiers, consumables, office automation, and supplies. It is recognized as one of the most important events for the printers and consumables industry, ReChina Expo is well acknowledged by the industry insiders for its large scale, industry focus and internationalized features. All 3D print technologies and products were exhibited, including Industry additive manufacturing 3D printers and materials, Medical 3D print technologies and materials, 3D scanning, designing, software system solutions, 3D printer components and parts, supplies chains.

THEIR GOAL

The client was aiming for a higher reach for this edition of the event and was expecting a highly impactful marketing campaign.

The 10times Xpert team recommended the client with the platinum package to align the marketing goals and reach the desired results.

THE PLAN TO MEET GOAL

Three Step Strategic Marketing Campaign

We utilised our in-depth event insights to strategically plan the marketing of this event.The strategy implementation stage was divided into a simple 3 step action plan:-

GET → SET → MARKET

HOW WE DID IT?

Measuring the right KPIs

GET-10times’ website generates massive B-2-B traffic, curating a rich event community of visitors, exhibitors and other event professionals. Similarly, the event listed on our website also creates a community of its own. Our client could directly boost and monitor the interaction within this community which made it easy to identify the target audience. This was done through oDASH (Organiser’s Dashboard). API integration feature of the dashboard allowed easy transfer of data with the client's personal CRM. With in-depth event insights regarding the event (based on demographics, industry and profession), our client was ready to make more informed decisions.

SET - We helped our client further utilise event insights. This involved identifying, creating and controlling the right channels of marketing i.e., event app (white label native event app) and event website. The client could easily set these two platforms to enhance the branding of the event. Moreover, it was done within a few clicks with no need to hire a developer. As the event app was native, it was highly functional for both IOS and android users. Finally, Organiser logo was displayed on the homepage to achieve unique branding under platinum marketing package.


MARKET-We were now ready for an effective marketing campaign. We diversified our marketing campaign by promoting the event on the target country, target city and target industry listing page. This was accompanied by social media promotions. Our client found this marketing result-oriented as it was backed up by in-depth event insights and interactive event app/website. Our intent-driven approach helped the event realise its full potential.

THE RESULTS

The event registrations numbers scaled rapidly

The results of the campaign were a massively successful event and our happy client.

Impressions - 92,071
Email Reach - 490
Social Media - 9,161
Registration - 250

- Client Testimonial -

We are satisfied with 10times. Firstly, the marketing campaign launched by 10times brought enough responses from the industry.Also, 10times sent us quick and detailed feed-back data reports out of the campaign.Lastly, The work team did very good job and gave us excellent service. Therefore, we will certainly cooperate with 10times again and will recommend 10times to others who need marketing campaign for their events

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Jeffrey Gu
President
ReChina Expo Inc