Impressions

# 5,95,733

Email Reach

# 42,163

Social Impressions

# 11,488

Event Registrations

# 330

Company

UBM CIE

Event name

Propak China

Edition

24th

Industry

Packing & Packaging

Venue

National Convention & Exhibition Center, Shanghai

THEIR STORY

One of the leading Processing & Packaging events of China

Propak China annually organised by China International Exhibitions Ltd. (UBM CIE) is one of the leading Processing & Packaging events of China. This event has been an eminent platform for sourcing food, beverage, dairy, pharmaceutical, cosmetic and other industries and attracts over 100 thousand buyers both at home and abroad.
Propak China 2018 had the vision to feature:


  • 1,000+ companies
  • a record-breaking scale of 180,000 square meters

THEIR GOAL

To attract more visitors & exhibitors

The goal was to attract more visitors & exhibitors at the global level using right channels and promote the event at an international platform. Propak China had an aim to create a new benchmark for its international audience traffic by using innovative marketing channels and approach. 10times being the world's largest event promotion platform successfully catered & delivered the expected results to give the right kind of branding & reach to attract a more international audience to show site.

THE PLAN TO MEET GOAL

Bunch of reliable marketing solutions

To fetch target results rapidly, 10times followed a strategically planned module. Focussed on crucial points, efforts, expertise and energy to create an event hype into the global market to generate a handpicked right audience.

HOW WE DID IT?

Measuring the right KPIs

Once the event campaign goes live with us, our team of specialised campaign experts utilize different tools and techniques to forge event success.

Geo-Targeted Campaigns - Targeting visitors at a global level.

Increasing visibility of event - Visibility of the event is increased on our platform & we help the visitors reach out the event digitally to attract interest.

Digitally - A team of experts work on the unique designs for the campaign to attract users on our multi-channel Platform.

Content - The team reviews the content and reframe it whenever required. Applies various marketing techniques to fetch maximum reach.

Banner Promotion - Banners of the event is listed under various categories on our platform which helps in catching eyeballs of potential attendees.

THE RESULTS

The registrations numbers scaled rapidly

The Propak China campaign exceeded expectations and surpassed benchmarks, delivering the following:

Impressions - 5,95,733
Email Reach - 42,163
Social Media - 11,488
Registration - 330

- Client Testimonial -

10times provided us with a wonderful platform to publish show information to overseas markets and it ranks well on google and other search engines. Hundreds of customers across the world registered for their participation in our show and some left valuable comments. In addition, we can use oDASH easily to publish show information and manage leads database. And there are more functions of oDASH to be explored for us. Thank you again for your kind service and prompt reply when I meet any problem. Looking forward to the next cooperation for our 2019’s show.

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Spric Tian 田晓俊
Senior Marketing Manager