The leading processing & packaging event of China used our customized marketing campaign with event tech solutions &
Increased the visibility of their event by more than 27X , as well as achieved 16X event registrations.
# 5,95,733
# 42,163
# 11,488
# 330
Company
UBM CIE
Event name
Propak China
Edition
24th
Industry
Packing & Packaging
Venue
National Convention & Exhibition Center, Shanghai
THEIR STORY
Propak
China annually organised by China International Exhibitions Ltd. (UBM CIE) is one of
the leading Processing & Packaging events of China. This event has been an eminent
platform for sourcing food, beverage, dairy, pharmaceutical, cosmetic and other
industries and attracts over 100 thousand buyers both at home and abroad.
Propak
China 2018 had the vision to feature:
THEIR GOAL
The goal was to attract more visitors & exhibitors at the global level using right channels and promote the event at an international platform. Propak China had an aim to create a new benchmark for its international audience traffic by using innovative marketing channels and approach. 10times being the world's largest event promotion platform successfully catered & delivered the expected results to give the right kind of branding & reach to attract a more international audience to show site.
THE PLAN TO MEET GOAL
To fetch target results rapidly, 10times followed a strategically planned module. Focussed on crucial points, efforts, expertise and energy to create an event hype into the global market to generate a handpicked right audience.
HOW WE DID IT?
Once
the event campaign goes live with us, our team of specialised campaign experts utilize
different
tools and techniques to forge event success.
Geo-Targeted Campaigns - Targeting visitors at a global level.
Increasing visibility of event - Visibility of the event is increased on our
platform &
we help the visitors reach out the event digitally to attract interest.
Digitally - A team of experts work on the unique designs for the campaign to
attract users
on our multi-channel Platform.
Content - The team reviews the content and reframe it whenever required.
Applies various
marketing techniques to fetch maximum reach.
Banner Promotion - Banners of the event is listed under various categories on
our platform
which helps in catching eyeballs of potential attendees.
THE RESULTS
The
Propak China campaign exceeded expectations and surpassed benchmarks, delivering the
following:
Impressions -
5,95,733
Email Reach -
42,163
Social Media -
11,488
Registration -
330
10times
provided us with a wonderful platform to publish show information to overseas markets and it ranks
well
on google and other search engines. Hundreds of customers across the world registered for their
participation in our show and some
left valuable comments. In addition, we can use oDASH easily to publish show information and manage
leads database. And there are
more functions of oDASH to be explored for us. Thank you again for your kind service and prompt
reply when I meet any problem.
Looking forward to the next cooperation for our 2019’s show.
